Diadora comes from the Greek word meaning to share gifts and honors. With a rich history and Italian roots that date back to 1948, Diadora, the brand shares gifts and honors as the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy. Like Diadora, the athletes that wear their well-crafted shoes are the champions of yesterday, today and tomorrow. The line is not only made up of stylish and comfortable footwear, but an authentic story that begins and ends with family and real Italian manufacturing that fare exceeds expectations. That’s a gift. That’s honor.